With so many diverse areas of specialty, one of Trifecta's greatest strengths is our ability to collaborate across departments. Nowhere does this shine through better than with Republic Bank & Trust's holiday campaign.
Their "magical" campaign starts with well-designed print collateral, carrying their holiday theme across numerous printed pieces from magazine ads to in-bank displays to outdoor signage. Our video team then joins the mix producing green screen video of Santa (the real one) and a shoot with the entire bank staff. From there it's off to Emerging Technology where the videos are incorporated into an Augmented Reality environment and linked to the print pieces. Along the way, our account management team oversees progress to ensure client objectives are being met.
In the end, Santa's jolly "ho-ho-ho" can be seen and heard in a print ad, not just imagined. The bank's holiday card comes to life with their entire staff wishing holiday greetings. Magically, Santa and Mrs. Clause dance off the page of a marketing piece.